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1. Introduction

A sort of e-commerce known as online shopping allows clients to buy goods or services directly from a vendor through the Internet. Other names for an online store include an e-store, e-shop, Internet store, web store, and virtual store. The phrase "business-to-consumer" online shopping refers to the physical similarities between buying goods and services from an online retailer. Customers that like to shop online pick a website to buy a goods from.
The distribution of goods via the internet has developed into a completely new strategy. Online shopping has become one of the key reasons people use the internet, along with researching items and learning more about them. As a result, the internet has produced a market where consumers compete intensely.
E-commerce is practised on some social networking sites, such as E Bay, where some retail online stores are accessible. Indians' use of the Internet opens up more opportunities for online purchasing. Consumer behaviour is treated as an applied discipline because some decisions have a significant impact on customers' behaviour and expected actions. If e-customers are aware of the factors that influence online behaviour and the relationships between these factors, they can build new marketing strategies to convert potential customers into active customers. The social and micro perspectives are the two main ones that aim to solicit this awareness. The internet has altered how consumers shop and has quickly expanded to a worldwide perspective. Many businesses began utilising online purchasing to save back on marketing expenses,that will force them to lower the price of their goods in order to maintain their well regarded position. crowded markets. Businesses also utilise the Internet to connect, distribute, and deliver information and goods. Customers utilise the internet in a variety of ways, including to evaluate product features, costs, warranties, and delivery options. Numerous experts are optimistic about the future of the online marketing industry. In addition to the E-enormous market's potential, the Internet offers businesses a singular opportunity to more effectively reach both current and new clients. Even if business-to-business trade generates the majority of internet trading's revenue, those who engage in business-to-consumer trading shouldn't lose hope. E-commerce practitioners and researchers frequently struggle toincrease your understanding of consumer behaviour. additionally the With the growth of online retail, academics continue to use a variety of theories to explain customer behaviour. Many studies make assumptions based on traditional models of customer behaviour before examining the efficacy of e-marketing.

2. Review of literature.

In his research, Omsingh (2012) defined consumer behaviour as the study of how people acquire, select, and arrange experiences, products, services, events, or ideas to meet their needs and those of society. It strikes a balance between elements from management, sociology, psychology, and economics. It makes an effort to understand how customers make decisions, both individually and collectively. To understand what customers desire, it places a focus on individual consumers and their traits, including demographic and behavioural factors. Additionally, it aims to evaluate how family, friends, groups, and society at large will affect the customer.

In his study on the analysis of consumer behaviour online, Petrovic Dejan (2006) outlined the most acceptable behavioural manifestations of online shoppers and examined how they locate, associate, and appraise product information. A number of problems specific to a specific customer group were discovered through the comparison of survey results with the current theory of customer performance. This report's goal is to translate these findings into a series of tactical and strategic execution initiatives. Better customer adaption will result from the implementation of these ideas.

3. Objective of the study

The research of consumer perception and behaviour regarding internet buying is the primary topic of the current paper.

4. Data Collection Method

Survey research has been chosen by the researcher as the strategy for examining consumer perception and behaviour regarding internet purchasing. The research begins with the identification of several factors that contribute to the formation of customer perception. Both primary and secondary data were used in the study. In order to gather the primary data for this study, a survey with a sample size of 30 people was carried out in Aizawl. The questionnaire was utilised to gather first-hand information.


To paraphrase a famous line, Companies aim to lessen customer-related risks, though, at the same time. The goal is to show customers that online shopping is an option rather than to convert them entirely to it. In light of the aforementioned, efforts should be made to inform online shoppers about the steps that need to be done while generating an online purchase. Additionally, the answer of an online consumer should be used to categorise service transfer problems. This can be done through online users and blogs, which act as marketing and advertising tools and a foundation for business responses.



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